Reply 1 : Once Facebook stock starts trading under the symbol FB, which could happen as soon as May, the onus is on the company to ramp up revenue to maintain its lofty valuation. Facebook's fortunes hinge on advertising, which accounted for 85% of its revenue last year, or about $3.15 billion. Social-games-maker Zynga accounted for 12% of Facebook revenue. Google raked in $37.9 billion last year, 96% from ads.
The good news is Facebook commands a 28% chunk of the U.S. online-display ad market, up from 21% a year ago, says market researcher ComScore |