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Profile

Lara Global (formerly Maheshwari Associates) is a 20 years old, professionally managed multi Industrial product based marketing company, based
at Roorkee, in Uttarakhand Province of North India, representing several leading manufactures of India and Overseas.

Lara Global was founded in 1991 and has established strategic alliances with a selected group of specialized international engineering
companies for the promotion and marketing of their industrial products and services in the Indian Market primarily the Power Generation,
Transmission & Distribution in Steel and Cement industry, by identification & due diligence, logistical support & the supply of quality
materials & equipments that can provide integrated solutions for these core infrastructure sectors.
Lara Global with its dedicated team of around twenty five nos. strong sales, service & administrative LG-ites is fully responsive to its
customers' needs and is geared up to meet the challenges of competition.
Lara Global was established to bridge the gap between the local & international capabilities by providing integrated solutions for the
infrastructure sector through its strategic alliances with selected and specialized Global engineering companies and suppliers. Lara Global
doesn't only provide equipment but also provides other supporting solutions that help our customers to achieve their ultimate goals. These supporting solutions include but not limited to performance optimization, project management and EPC.


Lara Global is promoted by Mr. Lalit Mahshwari, a well known entrepreneur from Uttarakhand State. He has more than two decades of experience in institutionalize Selling & Customer Services.
A product of Modern School New Delhi and Master's in Economics from Delhi School of Economics has a vision to make Lara Global a Brand name in
the field of Marketing of Engineering Equipments & Projects.
Our goal is to provide superior quality and excellent services to our customers, with the most competitive price to satisfy their requirements and hence achieve our vision of being customers' first choice by offering integrated solutions for the Energy, Steel and Cement sectors.


In keeping with its vision to be the most admired marketing company, Lara Global endeavours to create an atmosphere where all its employees can fulfil their dreams alongwith meeting organizational objectives of serving both the Customers & the Principals par-excellence.


Lara Global relies on the following value propositions to achieve its vision:
Clarity of Purpose
Commitment to a establish value system
Ability to influence change
by providing its employees
Learning opportunities
Career Growth
Fun at work
Financial Rewards

42-Civil Lines,
Roorkee - 247667
Uttarakhand, India
Contact Nos.: +91-1332-272161 / 274132
Fax Nos. :+91-1332-272874
Email : trade@laraglobal.co.in
laraglobal@yahoo.com